Michigan’s online casino market is emerging as one of the most reliable revenue-generating industries in the US. The state’s 13 mobile casino apps produced just over $89 million in revenue for May, staying at that level for the third consecutive month.
Online sportsbooks generated $237.55 million in betting handle, yielding just under $10 million in monthly revenue. We can expect the revenues from mobile sports betting to rise as the state’s dozen online sportsbooks climb out from under the customer acquisition phase, and the welcome bonuses and promo credits that go along with that.
Mobile casinos and sports betting have generated more that $72 million in state tax revenue since launching in January, which has to be viewed as a success for Michigan’s pro-gambling advocates.
MICHIGAN ONLINE CASINO REVENUE MAY 2021*
| MI Online Casinos | Casino Partner | Adjusted Gross Receipts | YTD Revenue 2021 |
|---|---|---|---|
| BetMGM | MGM Grand Detroit |
$16,216,293 | $157,900,728 |
| DraftKings Casino | Bay Mills Indian Community | $13,927,176 | $76,858,896 |
| FanDuel Casino | MotorCity Casino Hotel | $13,351,559 | $80,057,832 |
| BetRivers | Little River Band of Ottawa Indians | $5,390,828 | $28,544,107 |
| Golden Nugget | Keweenaw Bay Indian Community | $3,904,877 | $16,349,363 |
| WynnBET | Sault Ste. Marie Tribe of Chippewa Indians | $3,502,554 |
$17,772,769 |
| PokerStars Casino | Little Traverse Bay Bands of Odawa Indians | $2,960,859 |
$22,823,221 |
| Barstool Casino | Greektown Casino Hotel | $2,559,294 | $16,812,240 |
| Four Winds Casino | Pokagon Band of Potawatomi Indians | $1,879,978 |
$6,929,560 |
| TwinSpires | Hannahville Indian Community | $1,274,757 |
$7,316,413 |
| PlayGunLake.com | Gun Lake Band of Pottawatomi Indians | $526,680 | $1,144,568 |
| PointsBet Casino | Lac Vieux Desert Band of Lake Superior Chippewa Indians | $514,809 | $1,127,170 |
| William Hill Casino | Grand Traverse Band of Ottawa and Chippewa Indians |
$172,651 | $1,917,256 |
| FireKeepers Casino | Nottawaseppi Huron Band of Pottawatomi Indians |
$10,712 | $10,712 |
| Totals | $66,193,027 | $435,564,835 |
*online casino revenue taxed at 20-28% based on earnings
Michigan players make it clear – online casino gaming is a massive hit in the Great Lakes State. Online casino revenue hit another new monthly high in May, with Michigan’s 13 mobile casino apps producing $89,064,106 in combined revenue.
That figure marks an ever-so-slight climb of 0.2% month-to-month versus April. March ($88.7 million in revenue) and April ($88.87) saw revenues come in at almost the exact same numbers.
“Steady” is probably the perfect adjective to describe the Michigan online casino market. BetMGM rules the landscape in Michigan, with FanDuel Casino and DraftKings Casino following.
MICHIGAN ONLINE SPORTS BETTING REVENUE MAY 2021*
| MI Sportsbooks | Casino Partner | Online Betting Handle | Adjusted Gross Sports Betting Receipts | Internet Sports Betting State Tax** |
|---|---|---|---|---|
| FanDuel Sportsbook | MotorCity Casino Hotel | $71,158,909 |
$7,418,043 |
$385,818 |
| DraftKings Sportsbook | Bay Mills Indian Community | $66,743,390 | -$781,132 | $0 |
| BetMGM | MGM Grand Detroit | $51,580,090 |
$2,744,345 | $161,367 |
| Barstool Sportsbook | Greektown Casino Hotel | $18,181,398 |
$737,394 |
$43,359 |
| PointsBet | Lac Vieux Desert Band of Lake Superior Chippewa Indians |
$11,441,407 |
-$93,079 | $0 |
| William Hill | Grand Traverse Band of Ottawa and Chippewa Indians |
$6,153,332 | -$7,150 |
$0 |
| FOX Bet | Little Traverse Bay Bands of Odawa Indians | $5,087,919 |
$205,716 |
$17,280 |
| BetRivers | Little River Band of Ottawa Indians | $2,834,528 | -$41,313 | $0 |
| TwinSpires | Hannahville Indian Community |
$1,483,408 | -$104,554 | $0 |
| WynnBET | Sault Ste. Marie Tribe of Chippewa Indians | $1,417,570 |
$87,233 | $7,328 |
| Golden Nugget Sportsbook | Keweenaw Bay Indian Community |
$923,269 |
-$17,804 | $0 |
| Four Winds Sportsbook | Pokagon Band of Potawatomi Indians |
$545,937 |
-$271,294 |
$7,552 |
| Totals | $237,551,158 | $9,876,406 |
$615,153 |
*tribal casinos pay 8.4% state tax; commercial casinos pay 5.88% state tax and 2.62% city tax
Michigan’s online sportsbooks produced $9,876,406 in adjusted gross receipts in May. Total gross receipts came in at more than $19.4 million, but 50% of that number was lost after adjustments.
Seven of the state’s 12 online sportsbooks posted negative net revenues in May. The state only collects taxes off of positive annual net revenue, and as a result half of the state’s online sports betting brands haven’t yet paid revenue taxes since the Jan. 2021 launch.
Mobile betting handle ended up at $237,551,158 across all sportsbooks, a good sign for Michigan’s sports betting market. Michigan has emerged as a top-five US sports betting market based on handle, and that should lead to juicier revenues eventually.
Much like the state’s online casino industry, FanDuel, DraftKings, and BetMGM lead the field on the Michigan online sports betting landscape. The monthly revenue reports from the Michigan Gaming Control Board can be viewed here.
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