Detroit Lions, Soaring Eagle Casino Sign Partnership Deal

The Detroit Lions have added another partner this time to improve the game day experience and its TV network. The Lions recently announced a partnership with Soaring Eagle Casino and Resort ahead of the 2024 season. 

As part of the partnership, Soaring Eagle will present the “Inside The Den” television show and the new weekly show “Inside The Pride” on the new Lions TV Network.

“Soaring Eagle Gaming is honored to join forces with the Detroit Lions in a multiyear partnership that will bring excitement to Lions fans,” Soaring Eagle Gaming CEO Melinda Coffin said in a joint press release. “Soaring Eagle Gaming is eager to bring excitement to fans with our support of Power Hour, our Fan Cave experience, and gaming-related offers from all of our properties.”

In addition to the shows, they will also be sponsoring Power Hour at Ford Field on Lions game days. Power Hour is a fan event during the first hour after gates open, it offers a variety of game day experiences as well as discounted food and beverages for fans in attendance. 

Power Hour will continue to include Spin It to Win It and Roar-aoke, but it will now include prizes supplied by Soaring Eagle. Some of those prizes are a free night’s stay, concert tickets, resort credit, free play, and more. It will also include a new Fan Cave on the 300-level of the concourse. 

It’s the third betting partnership for the Lions having previously announced partnerships with WynnBet and BetMGM.

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About the Lions TV Network

Lions TV Network is made up of seven stations in Michigan and Ohio. The network will include preseason game broadcasts as well as specials and weekly programming.

“Inside the Den” is a three-part series that dives deep into the behind-the-scenes of the organization and is set to air the first part this week. The last two parts will air before Sept. 5. 

The network can be found in: 

  • Detroit (WJBK-TV)
  • Flint-Saginaw-Bay City (WNEM-TV)
  • Grand Rapids-Kalamazoo-Battle Creek (WXMI-TV)
  •  Traverse City-Cadillac (WFQX-TV)
  • Marquette-Escanaba (WJMN-TV)
  • Toledo, Ohio (WUPW-TV)

“Inside the Den” will also be re-broadcasted on Bally Sports Detroit across the state in the weeks leading up to the start of the regular season.

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About Soaring Eagle Casino Resort

The Soaring Eagle Casino and Resort is located in Mount Pleasant and is owned by the Saginaw Chippewa Tribal Nation. The resort opened in 1996 but has since undergone a few renovations with the most recent being in 2018. 

It was a multi-million dollar renovation that included major upgrades to many of the resort and casino offerings. 

The floor includes over 200,000 sq. ft. of gaming space including slots and table games. The resort also houses many restaurants, a concert venue, a spa, and over 500 hotel rooms. 

In April the Ascend Sportsbook opened in the casino. It features many televisions as well as food and drink options for bettors. 

Online betting is available in Michigan and there is an online version of the Ascend Sportsbook which is available on both iOS and Android app stores. 

About the Author

Corey Roepken

Corey Roepken is News Editor for Michigan Casino Review Bank. Roepken has 20 years of experience as a sports journalist in Michigan, Texas, and Tennessee. Most notably, he covered professional and international soccer for the Houston Chronicle. He has also covered college softball, SEC football, the MLB, and the NFL.