Evolution Gaming and BetMGM Ink US Market Access Deal

BetMGM (a joint venture between GVC Holdings and MGM Resorts International) and Evolution Gaming have signed a deal to bring live casino games to online casinos in regulated markets across the US, including Michigan. Under the agreement, Evolution will offer live casino services through BetMGM’s various brands nationwide. 

The first phase of the deal will see Evolution’s live dealer table games offered to BetMGM, Borgata, and Party Casino players in New Jersey. This broadens BetMGM’s existing live game portfolio in New Jersey, which already includes games from Ezugi, which was acquired by Evolution Gaming in 2019.

Evolution and BetMGM plan to prepare for live casino launches in Pennsylvania and Michigan. The launches will occur once regulations allow and after Evolution opens live dealer studios in each state. 

“We are honoured to have been chosen by BetMGM to be partners in the fast-developing US live gaming market. This is a natural extension of our existing relationship with GVC Holdings’ brands,” said Johan Nordstrom, CEO at Evolution Gaming Malta.

See our complete Guide To Live Dealer Games In Michigan

Forward-Thinking Partnership

BetMGM and Evolution are collaborating to bring live dealer to more players, and the partnership looks poised to become a leader in the space. 

Matthew Sunderland, VP of Gaming for BetMGM, said: “BetMGM was formed with a very clear objective: to lead sports betting and online gaming in the United States. As the undisputed leader and innovator in Live Casino services for digital gaming, Evolution is the perfect fit for us. Evolution offers everything we need to enable our brands to roll out an extremely rich, world-class online live gaming experience across the US and their new state launches roadmap is very much in accord with our own alongside building on our current leadership position in Gaming in New Jersey.”

Michigan Is A Prime Live Dealer Market

New Jersey and Pennsylvania are undoubtedly leaders in the online casino and sports betting space. Both regions have pioneered landmark legislation. 

Other states, however, have taken a piecemeal approach and legalized sports betting or online casino, but not always both. Michigan, however, has passed laws allowing sports betting (retail and online) as well as online casino gaming, full stop. All signs point to Michigan becoming the next big hub for online gaming, and this partnership could go a long way in carving out a leading spot for the Great Lakes State among its competition. 

As BetMGM and Evolution prepare for launch, Michigan is still in the throes of online gambling regulation. Once licensing processes, laws, and regulations are finalized, expect a wave of new gaming options to open up in the state, live dealer games included. 

About the Author

Cole Rush

Cole Rush is a Chicago-based freelance writer in the gambling, media, and entertainment space. His work has been showcased in various gaming industry magazines and online columns. Prior to freelance writing, Cole spent seven years in communications at a gambling and lottery supplier.