GAN and Wynn Form 10-Year Michigan Online Gambling Partnership

GAN Limited and Wynn Resorts have inked a 10-year partnership agreement that will bring sports betting and online casino gambling to Michigan. GAN will become the enterprise software platform for Wynn Resorts as it prepares for a November 2020 sports betting launch pending regulatory sign-off. 

GAN has an existing market access deal with the Sault Ste. Marie Tribe of Chippewa Indians. The Tribe operates Michigan’s five Kewadin-branded casinos. 

Jeffrey B. Berman, Chief Commercial Officer of GAN, said: “We look forward to powering the Wynn brand in Michigan with our highly optimized technology platform and enabling Wynn to efficiently invest their marketing capital to attract loyal sports betting and iGaming players. We are pleased to onboard Wynn, with its national casino brand and substantial Michigan-region patron base, as a major operator client and are excited at the opportunity presented by potential roll-outs in multiple additional states in the future.”

Partnership Details

The 10-year agreement will see GAN provide Wynn with its US-optimized software and integration with Wynn’s rewards program. 

The press release announcing the deal was rather sparse with other details, though it appears sports betting in Michigan will be the initial focus for Wynn and GAN. According to the press release announcing the deal, “GAN will publish third-party sports betting content procured from a third-party sports betting content provider augmented by Wynn’s strategic partner Betbull Limited.”

Online casinos will follow, and Wynn will have full access to a library of titles from GAN’s studios and aggregated third-party games. 

Movement in Michigan

Michigan’s online gambling scene has been slow to materialize, but a sports betting launch looks imminent. Regulators are finalizing rules surrounding online sportsbooks, so Michigan could go live with digital sports betting as soon as November 2020. Wynn and GAN appear staged to capitalize on that timeline should it come to fruition. 

Online casinos might follow closely behind, though it’s possible those regulations could come down the line in 2021. GAN and Wynn are primed for this launch as well, with a content agreement in place that provides Wynn with first- and third-party titles for its eventual online casino in Michigan

About the Author

Cole Rush

Cole Rush is a Chicago-based freelance writer in the gambling, media, and entertainment space. His work has been showcased in various gaming industry magazines and online columns. Prior to freelance writing, Cole spent seven years in communications at a gambling and lottery supplier.