PointsBet Partners With Detroit Red Wings Ahead Of Michigan Sports Betting Launch

Pointsbet Sportsbook has become the official gaming partner of the Detroit Red Wings and Little Caesars Arena. 

The partnership is just the latest in a string of similar deals, including a team-up with the NBA’s Detroit Pistons and a partnership with the MLB’s Detroit Tigers

The partnership includes a rebrand of Sports and Social Detroit at Little Caesars Arena. The space will become the PointsBet Sports Bar and include a full-service menu, HD TVs, live betting odds, and more. 

“Our fans will enjoy the lively atmosphere of the PointsBet Sports Bar and the energy this partnership will bring to the game-day experience in and around Little Caesars Arena,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. “We are proud to deepen our relationship with PointsBet and we look forward to creating dynamic experiences for our fans.”

“We are thrilled to extend our relationship with the Ilitch organization and announce this partnership with the Detroit Red Wings, a very proud and storied NHL franchise with an extremely passionate fanbase,” said Johnny Aitken, CEO of PointsBet USA. 

PointsBet’s Michigan Partnership Roster

PointsBet teamed up with the Detroit Tigers in July 2020. The Australia- and Denver-based operator kicked off 2020 with a Pistons partnership. It’s now rounded out its roster to include the NHL’s Detroit Red Wings. 

“We now have the unique opportunity to work closely across both the Red Wings and Tigers, and we look forward to leveraging our competitive advantage of owning our technology environment from end to end to implement engaging product innovation and personalized offerings to complement our app’s market-leading speed,” added Aitken. “PointsBet offers the most betting options in the world on NHL and MLB games via our unique PointsBetting product, and we are excited to unveil a deep and differentiated betting option into the great state of Michigan.”

Michigan Nears Online Sports Betting Launch

PointsBet’s recent announcements come as no surprise considering the Great Lakes State is nearer than ever to launching online sports betting and online casinos. In fact, Michiganders could place bets as soon as next week according to the Michigan Gaming Control Board

For some, that launch can’t come soon enough, given Detroit casinos’ massive revenue losses in 2020. Online gaming revenue is expected to offset losses caused by Covid-19 related closures. 

Expect PointsBet to join the fray in Michigan as soon as regulations allow. The most likely scenario seems to be a January go-live. 

About the Author

Cole Rush

Cole Rush is a Chicago-based freelance writer in the gambling, media, and entertainment space. His work has been showcased in various gaming industry magazines and online columns. Prior to freelance writing, Cole spent seven years in communications at a gambling and lottery supplier.