New Michigan Retail Sportsbook To Open At Soaring Eagle Casino On April 4

Soaring Eagle Casino and Resort in Mount Pleasant will open Ascend Sportsbook on Monday, April 4.  This will be the 17th retail sportsbook in the state of Michigan, not counting kiosk locations.

The new sportsbook at Soaring Eagle features several large televisions, a food and drink menu, and seating for patrons to enjoy live game action. Monday’s ribbon-cutting ceremony will be attended by former Michigan State basketball stars and teammates Mateen Cleeves and Morris Peterson members of the 2000 NCAA national championship team.

Visitors to the sportsbook on Monday can place bets hours before the NCAA championship game, enjoy music from a live DJ, and also take advantage of $1.75 Coors Light Drafts and $2 Coors Light Bottles. Customers who place a parlay wager of at least three legs at the Ascend sports betting window will receive a coupon for half off an appetizer.

The sportsbook will be open during regular casino hours: Monday to Wednesday (4 p.m. to midnight); Thursday (11 a.m. to midnight); Friday to Saturday (11 a.m. to 2 a.m.); and Sunday (11 a.m. to midnight).

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Soaring Eagle’s Online Casino & Sportsbook Coming Soon

The Saginaw Chippewa Indian Tribe, which owns and operates Soaring Eagle, has promised more developments soon. Its mobile sportsbook and gaming application will launch later this spring, joining the long list of Michigan mobile sports betting apps. Unlike other operators, Michigan’s largest retail casino chose to forego a partnership and develop its own online product.

The mobile platform will be branded as Eagle Casino & Sports and reportedly offer casino and sportsbook gaming within the same app.

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Retail Sportsbooks in Michigan

Ascend Sportsbook at Soaring Eagle Casino and Resort joins many other sportsbooks, some operating under brand names with national partners. For example, the DraftKings Sportsbook At Bay Mills Resort & Casinos, in Brimley, and the multiple WynnBET At Kewadin sportsbooks at the Kewadin Casinos.

Counting two kiosk locations at Odawa Casino Resort Petoskey and the location in Mackinaw City, Michigan now has 19 retail sportsbooks in the state.

Caesars lends its name to two retail sportsbooks the Onyx Sports Book By Caesars Sportsbook At Turtle Creek Casino & Hotel in Williamsburg and Onyx Sports Book By Caesars At Leelanau Sands Casino & Lodge in Peshawbestown.

Detroit is home to the FanDuel Sportsbook At MotorCity Casino Hotel, Barstool Sportsbook At Greektown Casino, and the BetMGM Sports Lounge At MGM Grand Detroit.

In February, the State of Michigan reported a total handle of $25.3 million via retail sportsbooks, with Adjusted Gross Revenue from retail sportsbooks down by more than 40% from the same period in 2021.

About the Author

Dan Holmes

Dan Holmes has written three books about sports. He previously worked for the National Baseball Hall of Fame and Major League Baseball. He enjoys writing, running, and lemon bars. He lives near Lake Michigan with his daughters and usually has an orange cream soda nearby.